About April Headley
Trusted Sarasota Photographer with a Creative Edge
Experience Matters — But So Does Heart
When you're searching for a photographer, experience matters — but so does heart.
With years of work in photography, makeup artistry, and even modeling, I bring a well-rounded perspective that few others in Sarasota can offer. My career has taken me through many facets of the creative industry, and every step has sharpened my eye, deepened my artistry, and built the professionalism I bring to my clients today.
What truly sets me apart, however, is simple: I care about how you feel when you look at your photos.If there's something you're self-conscious about — your weight, your neck, or any little detail that makes you hesitate — I'm here to help you feel confident and love the way you look.
Because a great photograph isn't just about lighting, posing, or styling — it's about helping you see the best version of yourself and walking away with images that make you proud.
A Well-Rounded Creative Journey
Professional Model & Actor
I began my career on the other side of the lens as a professional model and actor, where I learned firsthand the importance of confidence, presentation, and storytelling through imagery.
Makeup Artist
Trained and worked as a professional makeup artist with Lancôme Cosmetics and in multiple films. I developed deep knowledge of color, style, and how to bring out the best features in every face.
Professional Photographer
From newborns to brides, I've gained experience across many facets of the industry. That breadth of knowledge gives me a unique perspective I now apply to my specialties.
That early experience gave me a unique understanding of how to direct clients and help them feel comfortable in front of the camera — something my clients deeply value today.
I expanded my skills into special effects makeup, even leading live demonstrations at conventions and seminars. These experiences taught me how to balance artistry with precision and professionalism — qualities I bring to every shoot.
Along the way, I've also photographed a wide variety of clients and projects. From newborns to brides to my time spent modeling, I've gained experience across many facets of the industry. That breadth of knowledge gives me a unique perspective I now apply to my specialties in branding, headshots, food, product, and fine art photography — but my wide experience proves I'm not a "fly-by-night" photographer. I have built a career in this industry and bring that depth of knowledge to every project.
Why My Experience Matters for You
Professionalism, Trust, and Versatility
With years of experience in modeling, makeup artistry, and photography, I understand both sides of the camera and every detail that makes a photograph successful. My past work with hospitals, ministries, and bridal clients has given me the honor of being trusted with some of life's most meaningful moments.
Creative Edge
My background in makeup artistry and design gives me a deep understanding of color, style, and presentation. Combined with my natural ability to tell stories through imagery, this allows me to approach photography like a creative director — ensuring that every session feels cohesive, intentional, and aligned with your personality, brand, or message.
A Compassionate Approach
What truly sets me apart is the care I put into how my clients feel when they see their portraits. It isn't enough for me that the images look polished on screen — I want you to love what you see when you look at yourself. By listening, guiding, and making adjustments, I create a space where clients feel comfortable and confident.
Your Success is My Goal
My goal is always for you to walk away with photographs that not only look beautiful, but also make you feel beautiful. If you don't love the way you look in your photos, then I haven't done my job.
The Heart Behind the Lens
At the end of the day, my work has always been about people and their stories. Over the years, I've had the privilege of photographing everything from tender newborn portraits to joyful weddings, from creative special effects projects to the polished professionalism of corporate branding.
These experiences have all taught me the same lesson: what matters most is not the picture itself, but how someone feels when they see it.
That's why I take the time to make sure my clients feel comfortable, confident, and seen. If you don't love the way you look in your photos, then I haven't done my job.
Ready to Work Together?
Let's create beautiful images that tell your story and make you feel confident.